Conscious Travelers Can Be a Money-Making Opportunity
Photo Credit: Panama is innovating its tourism sector by pushing for adventure and community tourism to pull in the conscious traveler. Visit Panama / Courtesy of Visit Panama
Skift Take
Marketing to conscious travelers, for all of its societal benefits, may lead to potentially lucrative results, as well. Win-win?
Selling travel and related goods to "conscious travelers" is great for local communities and the earth, and it can be a great business opportunity, as well.
That was one of the main takeaways from a panel discussion on "Tapping Into the New Traveler Consciousness," moderated by Lebawit Lily Girma, Skift's global tourism reporter, at Skift's Design of the Future online summit Thursday.
Ivan Eskildsen, tourism minister of Panama, discussed how the Central America country has repositioned its tourism marketing to attract "discerning travelers" and emphasizing nature and cultural tourism, with the involvement of local communities, as a
