Cape Town Launches a Virtual Game for Biggest Tourism Campaign Yet
Photo Credit: "Find Your Freedom" is Cape Town Tourism's new virtual game campaign aimed at luring Millennials back to the Mother City. Courtesy of Cape Town Tourism / Cape Town Tourism
Skift Take
Tourism campaigns out of the African continent are getting creative and breaking stereotypes in a way never before seen. We're here for it.
Hop on an interactive platform and pick a game character — Thabiso the Fearless Foodie, Storm the Nature Warrior, or Anathi the Urban Adventurer. Then follow your chosen virtual tour guide down a rabbit hole of short and vibrant real-life videos that immerse you into Cape Town’s diverse sceneries and cultural draws. For each guide selected, multiple journey options emerge, from graffiti to wine, drumming to art and history among others, turning the exploration into a dynamic, virtual experience.
At the end of the game, a South African storyteller figure — played by born and bred Capetonian Thony Gum — reappears against the backdrop of a neon purple lit, futuristic-looking Cape Town, reminiscent of Wakanda in the movie Black Panther, as she invites the viewer to “come, your freedom awaits.”
“Find your freedom” is Cape Town Tourism’s new global campaign and its game-style approach blending the virt
