Full Video: What’s Next for Tour Operators at Skift Forum Europe 2022


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Ulla Heffer Böhler and Travis Pittman realized their companies needed to evolve in the future to thrive. Both of them explained in the video how they used the time they weren't running trips to overhaul their businesses.

Series: Skift Forum Europe 2022

Skift Forum Europe

Skift Forum Europe was held in London, England on March 24, 2022. Find out about future Skift events through the link below.

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As damaging as Covid was for tour operators, the inability to conduct trips provided companies in the sector a valuable opportunity to reevaluate their all aspects of their businesses.

Ulla Heffer Böhler, chief operating officer for the Travel Corporation, and Travis Pittman, the CEO & co-founder of TourRadar, told Skift Senior Travel Tech Editor Sean O'Neill at Skift Forum Europe 2022 on March 24 what changes they realized they had to make. Böhler said Covid forced her company to take another look at, among other things, group sizes and domestic offerings while Pittman stated TourRadar was forced to look at what markets it was targeting.

Watch the full video of the conversation, as well as read a transcript of it, below, to hear how Böhler and Pittman used the pandemic-induced pause to develop new tours.

https://www.youtube.com/watch?v=tGKBoKc0yE0&t=159s

Sean O'Neill: Hi, Ulla. Hi, Travis. Thank you. The pandemic was especia