WhatsApp Helps Brands Personalize Travel in India and Middle East
Photo Credit: Whatsapp marketing Pixabay / Thomas Ulrich
Skift Take
Looking to offer hassle-free and personalized experiences for customers, travel companies have integrated WhatsApp as an effective communications platform. But troubleshooting cannot always be left to bots. Brands also need human beings to chip in at critical moments.
From being a quicker alternative to the short message service (SMS), the humble WhatsApp has now metamorphosed into what may be touted as a smart marketing service, even as privacy concerns continue to plague the Meta-owned app.
A Skift Megatrend for 2016 had noted that messaging platforms such as WhatsApp, Facebook Messenger and WeChat dominate much of how the modern world communicates and travel brands that continue to ignore this are missing out on the future of how people prefer to communicate.
For travel companies in India and the Middle East, WhatsApp continues to remain the most preferred messaging platform.
Today, six years later, WhatApp is distinguishing itself from the others by being able to cater to different markets having different histories of online engagement.
So, while it caters to those plagued by economic constraints and poor broadband infrastructure, offering a cheaper alternative to SMS and conventional
