Full Video: G Adventures Founder at Skift Global Forum 2022


Skift Take

Although G Adventures founder Bruce Poon Tip has been critical of the travel industry, he believes that tourism can be a vehicle to enhance local communities worldwide — if done efficiently.

G Adventures founder Bruce Toon Tip took the stage at Skift Global Forum in New York City to express his views about the state of the travel industry, including why he believes it wasn't in a great place prior to the pandemic and how travel companies have deemphasized the importance of destinations for travelers.

Poon Tip also argues that travel has become commoditized, the travel industry is too focused on keeping travelers in a comfort zone and travel can be a form of giving to local communities worldwide.  

Watch the full video of his speech below, which includes a presentation highlighting programs G Adventures has been involved in. You can read the transcript as well below.

https://www.youtube.com/watch?v=wDWpCsO9GTw&t=1033s Presentation Transcript

Good afternoon. How's everybody doing?

It's great to be here. Thanks for having me here, Skift. It's almost where you're pulling into the end guys. Life is not about th