The Indie Boutique Hotel Leveraging Scrappy Rock N Roll Vibes to Stand Out
Photo Caption: A guest listens to one of the many records available to borrow in the lobby of the Jams Music Hotel in Munich, Germany. Frank Lübke Photography. Source: Jams Music Hotel.
Skift Take
The Jams Music Hotel in Munich spotlights how boutique hotels created by individuals and small companies can thrive in the shadow of behemoth corporations. It helps to have lots of character and a feisty soul.
When guests walk into Jams Music Hotel in Munich, Germany, they encounter a floor-to-ceiling mural of Prince and a chance to pick out albums from the hotel’s vast collection of vinyl to play on the record player in their room.
“From this first moment with the guest, we have a connection, and it starts with the records they can borrow,” said Alexander Kaufmann, the boutique hotel’s founder.
Kaufmann needs to win visitors’ hearts — and ears — right away with his six-story, 65-room property. Independently owned boutique hotels face financing and distribution disadvantages relative to the global chains. The story of Jams tells a broader tale about how boutique hotels created by individuals and small companies can thrive in the shadow of behemoths.
99 LuftballonsGenuine boutique hotels, like Jams, contend with faux boutique brands from much better-capitalized owners. Yet Kaufmann thinks being small has its upsides. Casting a more personal
