Travel Tech Investment Is on Unstable Ground: Here’s What Industry Pros Say
Skift Take
Sometimes raising investment is hard, and sometimes it's harder. But that's no reason not to move forward — a product that's strong and needed will still sell.
Travel Tech Briefing
Editor’s Note: Exclusive reporting on technology’s impact on the travel industry, delivered every Thursday. The briefing will guide executives as they decide if their companies should “build, buy, or partner” to stay ahead.Opinions vary widely about the state of investment in the travel tech startup world during this uncertain economic time, but one thing is for sure: it’s changing.
Below are some of the main takeaways from startup mentors, investors, and founders about what is happening and how they’re dealing with it.
Dropping ValuationsStartup valuations got out of control for a bit, some would say. Now, the proverbial punch bowl has been taken away, and people are sobering up as valuations are returning to normal.
That’s not necessarily a bad thing, but it’s time for startup founders to accept the truth, said Cara Whitehill, an industry advisor and investor and the founder of Unlock Advisors.
“What that means is that you've got a class of founders who have never experienced anything other than that. They've never really had to worry about the fundraising and financing aspect of their business, and now they're having to do that,"