Global Business Events Matter More Than Ever for Driving Regional Economies
Photo Credit: Trixie LohMirmand, executive vice president of Dubai World Trade Centre and Michael Dominguez, president & CEO, ALHI Dubai World Trade Centre's executive vice president Trixie LohMirmand and ALHI president and CEO Michael Dominguez on stage of Skift Global Forum East 2022 in Dubai on December 15, 2022
Skift Take
Despite the significant benefits, not all destinations are able to develop successful global event strategies. Those that do demonstrate a relentless focus on supporting business.
Global business events are critical drivers of financial gain for destinations. They impact regional development in the short and long term, and their influence has profound political impacts. In addition, they generate predictable revenue and attract desirable business tourism. However, despite all the benefits, not all destinations can develop successful global event strategies.
"Business events are very underrated in any tourism travel discussions," said Dubai World Trade Centre's executive vice president Trixie LohMirmand speaking Thursday at the inaugural Skift Global Forum East event in Dubai.
The Success of GITEX Is a Success for the RegionGITEX, the global tech show organized and hosted annually by the Dubai World Trade Centre, reported that the 2022 edition generated a record $698 million in economic output, with an estimated $394 million retained in the Dubai economy.
GITEX was one of the few global tech shows to open in 2020 while
