GetYourGuide CEO on Reimagining Search for Experiences


Skift Take

Personalization of search is developing at lighting speed. Watch GetYourGuide co-founder Johannes Reck unpack what searching for experiences could look like over the next couple years with Skift’s Sean O’Neill from Skift's Megatrends event in New York.

General searches that take travelers to multiple websites and a broad selection of options need to be better, irrespective of what phase the consumer is in when planning their trip.

This will ensure the fastest route to g