Lufthansa Now Lets Passengers Bid for Seat Upgrades Until the Last Minute
Photo Credit: A Lufthansa business class seat. Lufthansa
Skift Take
Live auctions have been around for a while, but this is the first time a major airline is testing the waters, and leaving the chance to upgrade so late. It won't appeal to larger corporations, but the blended travel market could make a perfect fit.
With fewer business travelers in the skies, Lufthansa is now allowing passengers to bid for an upgraded seat during a live auction.
The German airline is testing its “Bidboost” initiative on international flights to begin with, between Newark, JFK and Miami airports in the U.S. to Munch and Frankfurt in Germany.
It works by the passenger telling Lufthansa what he or she is willing
