Extended Stay Specialists Court Influencers to Help Fill Apartments
Skift Take
Long-term accommodation providers are calling on digital creators and TikTok influencers to showcase their brands to new audiences, shifting the conversation away from tourists to remote workers and digital nomads.
Not all brands want (or for that matter can afford) celebrity endorsements. Yet social media continues to grow as a vital marketing channel.
One recent example includes rail booking platform Trainline getting “The Hoff” onboard; the topic came up during the recent Skift Future of Lodging Forum.
Its relevance isn’t being lost on the extended stay sector, either, with two brands already seeing a level of success.
Blueground, a real estate company that provides extended-stay lodging for stays of a month or longer, has just closed a recruitment campaign to find a "Resident TikTok Creator."
More than 300 people applied for the role, which Blueground said took it by surprise. Applicant backgrounds included travel nurses and former employees from the likes of Google and Meta, as well as digital nomads. Now it's sifting through the hundreds of videos submitted.
Digital nomad housing platform Flatio is, meanwhile, launching a "Nomad I
