Boutique Hotel Brand Maisons Pariente Braves the Paris Market
Photo Caption: One of the rooms in Maisons Pariente’s hotel in Paris, slated to open in June 2023. Source: Maisons Pariente.
Skift Take
The first three hotels in Maisons Pariente’s portfolio focused on understated luxury in resort destinations. But, can the family owned company succeed in Europe's capital of luxury hotels?
The idea behind the family-owned boutique hotel brand, Maisons Pariente, when it launched in 2019, was to create intimate luxury hotels — each in extraordinary places. “Rather than build vacation homes, we designed homes that have everything to make you feel like you’re invited to a friend’s house,” said Kimberley Cohen, co-founder of Maisons Pariente.
A very chic friend that is. After opening properties in Saint-Tropez, Tuscany, and at the ski resort of Méribel, the French brand is now taking a big chance on Paris.
Hotel Le Grand Mazarin, a 61-room property slated to open June 15, is in Paris’ vibrant Le Marais district. It's Maisons Pariente’s first hotel that’s not in a leisure destination and their first property that will be open year-round.
It’s also located in a city where critics abound. “For Paris, it was a very big challenge for us,” said Cohen. "We are Parisian, so we know how Parisians are sometimes v
