IDEAS: Ras Al Khaimah Launches New Short-Form Creative Campaign

Key Points

• Ras Al Khaimah Tourism Development Authority launched a new campaign with Beautiful Destinations featuring 30 short-form videos.
• The campaign aims to inspire travelers using 'real', snackable content tailored for social media platforms.
• Ras Al Khaimah experienced a 14.8% increase in visitors in the first half of 2023, prompting further marketing initiatives.

Summary

Ras Al Khaimah Tourism Development Authority has teamed up with Beautiful Destinations to launch a new creative campaign featuring 30 short-form videos designed to inspire travelers through engaging social media content. The campaign seeks to harness the power of short-form media to quickly evoke emotions and inspire travel decisions. With a 14.8% increase in visitor numbers in early 2023, the campaign aims to capitalize on this growth by enhancing destination marketing efforts.