Ultra-Luxury Hotels: Secrets of Successful 5-Star Stays
Photo Credit: The Grand Hotel a Villa Feltrinelli Italy Lake Garda. Source: The Grand Hotel a Villa Feltrinelli. The Grand Hotel a Villa Feltrinelli
Skift Take
True luxury has no room for error. Yet underperformance can happen at even the world's most opulent properties. Here's what discerning travelers, investors, and hotel groups must watch for.
Early Check-In
Editor’s Note: Skift Senior Hospitality Editor Sean O’Neill brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry.Ultra-luxury hotels — think of brands like Aman, One&Only, Rosewood, and The Peninsula — don't always perform to their full potential.
Discerning travelers can’t always know in advance how good a given property might be. The issue matters. Demand is outpacing supply. Over the next decade, 46,000 additional ultra-luxury hotel rooms are forecast to open around the world, according to brokerage JLL. Yet the ranks of the wealthy will likely expand even faster. The count of ultra-high net worth individuals is predicted to rise by 28.5% between 2022 and 2027, Knight Frank said.A few factors cloud the ability of discerning travelers and hotel investors to get good info.
Travel concierges and social media influencers may take kickbacks from properties, biasing their advice. Some websites may rely on free stays to vet properties, and so they pull punches. Ultra-luxury properties in non-urban locations may not have a lot of r
