Delta Rolls Back Some Changes to Skymiles Program
Photo Credit: A Delta Boeing 737-800 in Toronto. Source: BriYYZ/Flickr https://www.flickr.com/photos/bribri/7126521763 Flickr / BriYYZ
Skift Take
Delta has revised the changes to its Skymiles loyalty program that sparked a backlash. The update still relies on money spent - but with lower thresholds.
Delta has revised the changes to its Skymiles loyalty program that sparked a backlash when they were announced in September. Those changes shifted the key metric to build loyalty: The new emphasis would be on money spent.
That's still the case with Wednesday's change, but with lower thresholds. Here are the numbers Delta released for so-called Medallion Qualifying Dollars (MQDs):
