Airbnb, Uber, Booking, Hilton: The Risks AI Poses on Business
Skift Take
Experts compare the current AI-based tech revolution to the birth of the internet. With that level of magnitude comes plenty of issues.
Executives at companies like Airbnb and Booking Holdings have been talking for over a year about plans to implement the latest advances in artificial intelligence.
The CEO of Airbnb, in particular, made multiple mentions in the latest earnings call about how AI could fundamentally change the way the company operates — a topic he has discussed many times.
Executives tend of focus on the positives when talking about generative AI.
Companies were more candid in annual reports published over the past month. While they highlight worst-case scenarios, it’s the first time so many travel companies have made such pointed statements about the risks of AI.
Below are the biggest AI-related threats that travel giants are keeping an eye on, according to those reports.
Pressure from CompetitorsThe latest advances in AI have led travel giants to explore how they can strengthen operations, streamline business processes, and rele
