Hilton CEO Chris Nassetta Talks Hotel Pipeline, Loyalty, and More
Photo Credit: Hilton CEO Christopher Nassetta spoke on-stage at Skift Global Forum on September 26, 2023. Source: Skift. Skift
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In a recent interview, Hilton CEO Chris Nassetta discussed the hotel giant's record-breaking year for hotel development, the drivers behind its loyalty program's growth, and how it's trying to tame its carbon emissions.
Leaders of Travel: Skift C-Suite Series
What are the top trends impacting hotels, airlines, and online bookings? We speak to the executives shaping the future of travel.Hilton has built the largest pipeline of hotels in its history, and its top boss attributes that achievement to the power of the group's brands.
Christopher J. Nassetta, president and CEO, said in a Skift interview that one out of every five hotels under development worldwide is set to carry Hilton flags. If all of those hotels materialize, Hilton would expand its global market share.
Nassetta chalked up that potential share gain to the group's brands, which he said have earned a reputation among owners for driving high returns.
The company's loyalty program is one part of that reputation, Nassetta said. Hilton has more than doubled the number of members of its loyalty program over the past five years. The larger the loyalty program, the lower the costs of customer acquisition for owners, on average.
Nassetta also discussed Hilton's effort to tame carbon emissions at franchised properties, not just the corporate office. While noting that hi
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