IHG Talks Hotel Growth Opportunity in Germany
Photo Caption: The Hotel X in Brisbane, one of the first Vignette Collection hotels that was part of IHG's push for growth outside the U.S. market. Source: IHG
Skift Take
IHG sees promise for growth in Europe's largest economy, Germany.
InterContinental Hotels Group (IHG) predicted Friday that a recent deal would effectively double its presence in Germany and provide a foothold for stronger growth.
On April 15, IHG said it had signed a deal with Novum Hospitality, a German hotel group, to add 119 properties (with about 17,700 rooms) over the coming years.
“Obviously, we and other hotel groups are trying to grow our distribution in this hig
