Expedia’s New CEO: Fixing Vrbo, Loyalty, and the Outlook For International Growth
Photo Credit: Expedia Group CEO Ariane Gorin. Expedia Group
Skift Take
Expedia Group's new CEO, Ariane Gorin, wants to build a great product and accelerate growth. The rest would take care of itself.
Ariane Gorin's first day as Expedia Group CEO was Monday, and she has moved to the home base in Seattle after living in London and Paris for the past 23 years.
That global perspective, she said, will help as the historically U.S.-focused Expedia Group tries to get more international, including in Scandinavia and Japan. In 2023, the company generated 63% of its revenue from U.S. points of sale.
Skift caught up with Gorin Monday in Las Vegas, where thousands of Expedia Group partners gathered for the company's annual Explore 24 conference over the next two days.
Here are eight takeaways from the interview:
1. The Priority Is to Grow OrganicallyExpedia recently completed a tech migration that brought together several of its brands onto one platform. The idea is to unlock growth from within but we also asked about the potential for acquisitions.
Gorin: "There are always things to get done. On technology, the front-end migration
