Instagrammable Moments Drive the Modern Traveler
Photo Caption: Ben Wolff, co-founder of Onera, at the Skift Short-Term Rental Summit, June 2024. Skift
Skift Take
"The more we can put people attached to a property and give it a personality and a story, the better we perform in reviews and just the better the overall experience,” one executive told us.
Tim Rosolio, VP of vacation rental partner success at Expedia Group, and Ben Wolff, co-founder of tree house hotelier Onera, spoke about how the modern traveler is looking for one-of-a-kind social media moments at Skift’s Short-Term Rental Summit on Wednesday.
“They want shareable, Instagrammable moments, and they want to feel a genuine connection,” Wolff said. “People love people
