BTS' Jin Leads Global Tourism Push as Seoul Turns Up K-Pop Charm

Key Points

• Seoul's new tourism campaign features BTS' Jin and includes three themed videos: 'Love,' 'Inspire,' and 'Fun.'
• The campaign uses innovative media formats and engages viewers through online events and lucky draws.
• South Korea's tourism numbers have significantly increased, nearing pre-pandemic levels, with K-pop playing a crucial role.

Summary

Seoul has launched a new tourism promotional campaign featuring BTS' Jin, aiming to highlight the city's diverse appeal through three themed videos: 'Love,' 'Inspire,' and 'Fun.' The campaign, which includes innovative media formats like Fake Out-of-Home (FOOH) films, also encourages viewer engagement through online events and lucky draws. With K-pop's growing global influence, these efforts align with broader trends of leveraging Korean pop culture to boost tourism, as evidenced by similar campaigns in Dubai and Switzerland. Recent data shows a significant increase in South Korea's tourist numbers, nearing pre-pandemic levels.