IHG's Luxury Brands Tap Multi-Generation Travel for Growth
Photo Credit: Six Senses Lake Como, a luxury hotel opening in 2025. Six Senses
Skift Take
IHG is revamping its luxury suites and rolling out new training to help cater to a rising trend in multi-generational travel. Who knew family values could be such good business?
InterContinental Hotels Group (IHG) aims to leverage multi-generational family travel and enhanced wellness offerings to fuel growth in its expanding portfolio of luxury hotels, resorts, and residences.
"We're seeing multigenerational travel as an enduring element that has accelerated," said Tom Rowntree, vice president of global luxury and lifestyle brands. "It's about the importance of connections with loved ones and often about embracing wellness together.
The comments on luxury trends came as CEO Elie Maalouf touted IHG's growing luxury capability when speaking Tuesday at a Barclays investor conference in Boston.
"Our luxury and lifestyle business has been the fastest growing for us and probably fastest growing in the industry," Maalouf said. The segment now represents about one-third of IHG's rooms in upscale and luxury categories, marking a substantial share gain.
Multi-Generational LuxuryRowntree told Sk
