For years, IHG was a midmarket powerhouse, with only InterContinental as a luxury side hustle. Now it has five luxe brands, but it must differentiate carefully.
Luxury innovators Neil Jacobs (the former Six Senses CEO) and Alexandra Walterspiel (CEO of Sensei) slammed cookie-cutter hotels and resorts. They championed instead one-to-one service that reflects traveler values over egos.
Industry veterans Neil Jacobs and Alexandra Walterspiel say the sector's next winners will emphasize purpose over popularity. The winners will have brand clarity, intuitive service, and contemporary wellness.
Neil Jacobs stepped away from operations but not from hospitality. With Wild Origins, he’s helping brands scale with purpose and avoid the pitfalls he’s seen before.
Neil Jacobs fundamentally redefined ultra-luxury resorts by positioning Six Senses with themes of wellness and environmental stewardship. This created a new market category that many rival brands have been emulating.
IHG is revamping its luxury suites and rolling out new training to help cater to a rising trend in multi-generational travel. Who knew family values could be such good business?