We Asked 5 Online Travel Agencies in India How They’re Really Using AI
Photo Credit: An iPhone screen with multiple artificial intelligence apps. Adobe Stock / Robert
Skift Take
AI is here to stay in the travel industry, but for now it’s as an assistant, not a replacement. Travel has too many moving parts, so when things go wrong, or a big trip is on the line, travelers still tend to trust a specialist.
Ixigo Group Co-CEO Rajnish Kumar spent a significant part of his company’s earnings call last week talking about AI – and he’s not alone. In the past few weeks, nearly every major Indian online travel agency has made announcements tying their growth or product updates to some form of AI: be it new chatbots, language tools, personalized trip planning, or automation in expense management.
Is AI really changing how these companies operate? Skift spoke to executives across several Indian OTAs to find out how they are actually using AI. The answers suggest this isn’t just about future potential, it’s already reshaping how bookings are made, support is handled, and teams are scaled more efficiently.
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