Andhra Pradesh Taps Justa Hotels to Develop Boutique Hospitality Projects


Skift Take

Justa’s entry into Andhra Pradesh marks a strategic step as the state ramps up boutique and sustainable tourism. With new partnerships and infrastructure pushes, Andhra Pradesh is positioning itself as more than just a pilgrimage stop.

Boutique luxury hotel chain Justa Hotels and Resorts has signed an agreement with the Andhra Pradesh Tourism Authority to boost hospitality infrastructure and tourism development in the state. 

As per the agreement, Justa will enable brand affiliations and provide hospitality expertise to investors who are interested in developing hotels and resorts across the state. 

According to Justa’s website, the company provides hotel development consulting services to individuals, brands, unbranded properties, and resorts to “help expand their reach and maximize their overall return on investment.” It says it provides services across design, development solutions, hotel development and management, distribution setup, talent management, acquisition, and sales and marketing.

“The collaboration is aimed at accelerating the creation of high-quality, boutique and premium properties that align with Justa’s commitment to design-led, locally inspired hospita