The U.S. Travel Agency Rebound Post-Pandemic
Photo Credit: Visitors at the Grand Canyon. Wikimedia Commons / Marek Ślusarczyk
Skift Take
Traditional travel agents continue to hold a strong place in the market, even though their booking volumes are lower than those of OTAs.
The number of travel agents has seen a slight rebound in recent years — a surprising shift after two decades of steady decline. Once viewed as a dying breed, first undercut by the Internet and later by Covid, many expected traditional agencies to fade away altogether.
But today, while most trips are booked online, traditi
