The Luxury of Silence


Skift Take

True luxury isn't about what you see — it’s what you don’t hear. Silence is the most underrated amenity in hospitality.

Series: On Experience

On Experience

Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.

There's a peculiar paradox in modern hospitality: You can pay $1,000 a night for a hotel room with beautiful Frette sheets, a rainfall shower, and the most interesting hand-picked lotions and amenities, yet still hear your neighbor's muffled conversation through the wall, the percussive slam of doors in the hallway, and the ambient roar of traffic from the street below. 

The trappings are all there, marble, the minibar stocked with expensive snacks, hyper curated art, but the fundamental promise of refuge is broken.

There’s a deeper side to luxury I’m obsessed with. It's about absence: t