GetYourGuide Says It’s Profitable on $1 Billion+ in Sales: How it Stacks up in Experiences

Key Points

• GetYourGuide reported profitability for the first time, with over $1.2 billion in revenue and 10 million experiences booked in Q3.
• Despite growth, the tours and experiences market remains highly fragmented, with major OTAs like GetYourGuide and Viator holding less than 15% market share.
• Venture capital funding, including significant investments from SoftBank, has enabled GetYourGuide to survive pandemic challenges and invest in technology.

Summary

GetYourGuide has become profitable for the first time, boasting over $1.2 billion in revenue and a record 10 million experiences booked in the third quarter. The experiences segment in travel is rapidly growing, yet remains highly fragmented, with even the largest players like GetYourGuide and Viator controlling a small share of the trillion-dollar market. Backed by substantial venture capital, especially from SoftBank, GetYourGuide has leveraged investments to weather the pandemic and drive innovation in travel technology.