G Adventures CEO Is in ‘Panic Mode’ Over 2030 Climate Targets
Photo Credit: An expedition ship near Antarctica. G Adventures said it sold the ship as the emissions were too high. G Adventures
Skift Take
Climate goals are looming, but progress is lagging. G Adventures’ CEO is sounding the alarm and making tough decisions.
G Adventures founder Bruce Poon Tip has issued a warning that the travel industry's 2030 climate goals risk becoming meaningless unless they are made achievable for all operators, not just the most progressive companies.
"We're now five years away from our 2030 goals. I think a lot of companies and tour operators are saying how are we gonna hit these goals that we committed to and I don't think anyone's talking about it," he told the Skift climate podcast, Greenshift.
“We’re in panic mode of our 2030 commitment. And so everything we’re looking at right now, and maybe you could say we’re procrastinating, or maybe you could say, you know, five years is quite a lot of time, it depends on how you look at it
