Full Video: Google and Abu Dhabi Want to Rewrite the Rules of Destination Marketing

Key Points

• Abu Dhabi and Google are partnering to use AI and innovative campaigns to enhance destination marketing and visitor experiences.
• Cultural storytelling, investment in attractions, and the influence of content creators—especially among Gen Z—are shaping tourism strategies.
• Upcoming projects like Disney, Sphere, and high-speed rail reflect the UAE's focus on technology and infrastructure to lead global tourism.

Summary

At Skift Global Forum East, leaders from Abu Dhabi's Department of Culture and Tourism and Google discussed how AI, cultural storytelling, and long-term investment are reshaping destination marketing. Abu Dhabi is moving from planning to delivering major attractions and leveraging technology to enhance the visitor journey. Both organizations highlight the growing importance of content creators and Gen Z in tourism branding, with new projects and tech-powered experiences positioning the UAE as a tourism leader.