Full Video: Oman Air’s New Strategy Focuses on Point-to-Point, Not Playing Catch-Up

Key Points

• Oman Air is shifting from a transfer-focused airline to a point-to-point model aligned with Oman's tourism objectives.
• The airline has tripled direct traffic and now achieves 65% direct sales, largely through its enhanced mobile app.
• Future plans include expanding in Africa and India, investing in new aircraft and business-class cabins, and leveraging OneWorld Alliance partnerships.

Summary

At the Skift Global Forum East, Oman Air CEO Con Korfiatis outlined the airline's new strategy to move away from a legacy, transfer-focused model toward a point-to-point approach that supports Oman's tourism ambitions. The airline has seen significant growth in direct traffic and sales, thanks to a revamped mobile app, while focusing on premium leisure travel rather than launching a premium economy class. Oman Air is investing in its fleet and business-class product, targeting expansion in Africa and India, and leveraging its membership in the OneWorld Alliance, all while addressing profitability, sustainability, and brand differentiation in a highly competitive region.