U.S. Moves to Require 5 Years of Social Media History from Visa-Waiver Visitors


Skift Take

For an inbound tourism sector already fighting headwinds, this move transforms the seamless ESTA process into a privacy minefield, likely pushing hesitant European and Asian travelers toward friendlier borders.

The U.S. travel industry has spent years lobbying for smoother entry processes to regain global market share. Instead, the Department of Homeland Security is set to add a mandatory digital hurdle for the country’s most valuable visitors.

According to a new public inspection notice filed by U.S. Customs and Border Protection (CBP) — Document 2025-22461 — the agency is moving to make the collection of five years of social media history a mandatory requirement for travelers entering under the Visa Waiver Program (VWP).

The era of the "optional" social media box on U.S. entry forms will likely soon be over. The notice says the changes are open to 60 days of public comment.

The notice, which revises the information collection for the Electronic System for Travel Authorization (ESTA) and the I-94 Arrival/Departure Record, signals the Bi