IHG to Bring the Vignette Collection to India: Exclusive
Photo Credit: View of the bedroom in the Rani Rajkumari Suite at Six Senses Fort Barwara, an IHG property in India. IHG
Skift Take
IHG bringing the Vignette Collection to India isn’t just about adding another brand name to its portfolio. It’s a sign that India is no longer only about mid-market hotels doing the heavy lifting. There’s now enough demand, confidence and spending power for luxury hotels to co-exist with them.
InterContinental Hotels Group (IHG) will be introducing its luxury, collection-style brand Vignette Collection in India through a conversion project in Panchkula, near Chandigarh, Sudeep Jain, managing director, South West Asia at IHG, told Skift in an exclusive interaction.
The 145-room hotel with 11 suites, is a renovated conversion of an existing IHG property being operated as a Holiday Inn hotel, and is expected to open early this year.
“Things are becoming a little easier in India with the infrastructure growth, the advent of financing and other factors," according to Jain.
That, he said, is shortening the time it takes to turn signed projects into operating hotels.
The Vignette brand is collection-oriented, which makes it suitable for upgraded, characterful properties. Jain described Vignette as “a collection-oriented brand in the luxury space.” For owners, conversion to a collection brand can add cachet without the cost of a ful
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