Articles tagged “vignette collection”

IHG bringing the Vignette Collection to India isn’t just about adding another brand name to its portfolio. It’s a sign that India is no longer only about mid-market hotels doing the heavy lifting. There’s now enough demand, confidence and spending power for luxury hotels to co-exist with them.

For years, IHG was a midmarket powerhouse, with only InterContinental as a luxury side hustle. Now it has five luxe brands, but it must differentiate carefully.