Mews Raises $300 Million to Prove AI Can Run Hotel Operations


Skift Take

Mews is pushing artificial intelligence beyond guest-facing features and into the core of hotel operations. The real question isn’t whether the technology exists, but whether hotels are ready to let software manage day-to-day decisions at scale.

Hotel technology company Mews has raised $300 million to build AI agents designed to autonomously manage hotel operations — a vision that hinges on hotels moving off legacy systems that can’t support that level of automation.

The round, announced Thursday, values the Amsterdam-based company at $2.5 billion, roughly double its $1.2 billion valuation from March 2024, marking a rapid step up in scale as Mews pushes deeper into operational automation.

The funding will go toward expanding Mews’ development of agentic AI, software that coordinates pricing, staffing, and guest services across hotel systems without manual human effort.

The approach assumes hotels will shift more operational decision-making to algorithms, something the company has yet to demonstrate at scale.

“We are engineering an operating system that is changing how hoteli