Marriott Says Google AI Mode Will Process Hotel Bookings, Not Just Send Links
Photo Credit: A Marriott property in Paris, France. Adobe Stock / Dragos Asaftei
Skift Take
Marriott is the first major hotel to publicly discuss its work with Google on its upcoming agentic AI travel booking tool. But it raises more questions than answers — especially whether AI Mode offers in-chat checkout for partners and link-outs for everyone else.
Marriott CEO Anthony Capuano said Tuesday that the hotel giant is building an integration that will process bookings directly through Google’s AI Mode experience, offering the first public look at how the agentic tool will function for hotels.
"We began working with Google to design a priority search experience that will help facilitate bookings through Google's AI Mode," Capuano said during the company's fourth-quarter earnings call. “The booking will be processed through AI Mode," he added.
The phrasing regarding bookings matters. Google’s new ways for planning travel with AI, announced last November, lets users request what they want in plain language — a hotel near a conve
