New Frontier Airlines CEO Outlines Path to Shore Up Profits, Eyes In-Flight Wi-Fi Launch
Photo Credit: Frontier Airlines operates an all-Airbus fleet. Airbus/Tad Denson / Airbus/Tad Denson
Skift Take
New Frontier CEO James Dempsey wants to take the carrier back to its low-cost roots, saying that saving on costs will lead Frontier to a more sustainable path.
Frontier Airlines CEO James Dempsey said Wednesday the carrier is looking to sustain its profits while sticking to the traditional ultra-low-cost model.
Dempsey, who became CEO in January, said the plan would entail right sizing Frontier’s fleet, cutting costs, reducing cancellations and improving on-time performance, and boosting customer loyalty.
The carrier is also looking to launch in-flight Wi-Fi and continue roll out of first class seats between this year and 2027. Former CEO Barry Biffle told Skift in September that the carrier was considering adding in-flight connectivity.
“These enhancements will broaden our appeal and effectively address friction points that have historically limited conversion and loyalty,” Dempsey said during a call with analysts on Wednesday. “We're building a product that r
