Why a U.S.-Based Luxury Safari Company Is Suddenly Courting Indian Travelers
Photo Credit: A safari tour organized by Micato Safaris. Micato Safaris
Skift Take
Micato Safaris supported India's inbound potential much before it saw a market where it can sell its luxury offerings. But now, it is time to change the strategy.
While much of the travel industry is focusing on India’s booming outbound potential, U.S.-based luxury safari operator Micato Safaris has long been doing something different. It is selling India itself as a premium, experience-led destination to high-net-worth travelers.
For decades, Micato has intentionally stayed focused on just three geographies — East Africa, Southern Africa, and India — and it has no plans to expand that footprint. “We only operate in those three destinations and I don't think we would be operating anywhere else,” CEO Sean Walwyn said.
Across these regions, the company runs standardized itineraries, fully customized journeys, and private safaris for guests around the world. Historically, Micato's focus was on advertising its India offerings. The company positioned the country as a natural “next destination” for its global safari clientele, encouraging its guests to eventually add India to their travel portfolio.
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