Expedia CEO: Travelers Want Trust, Not LLM Uncertainty
Photo Credit: Expedia Group CEO Ariane Gorin at a Senator conference in Washington, D.C. April 14, 2026. Skift / Sean O'Neill
Skift Take
Expedia CEO Ariane Gorin is looking to work her company's advantages. If travelers have hesitancies about AI, then maybe Expedia can find an edge.
Expedia CEO Ariane Gorin thinks her company has an edge over the large AI chatbots in at least one respect — trust versus plausibility.
"We every day update 65,000 properties and attributes," Gorin said during a panel discussion at a business conference in Washington, D.C. Tuesday. "And again, people want trust. They don't want an LLM [Large Language Model] that is plausible. They want something that is certain when it comes to travel. So it's our data, o
