Steve Case’s Onefinestay Is Shedding Rentals to Chase Luxury Travelers: Exclusive
Photo Credit: A view of Lake Como, Italy, from a onefinestay luxury rental. The Exclusive Collection
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Onefinestay, a luxury vacation rental brand, will cede management of 200-plus homes to Veeve. The move is part of a tactical shift for a brand that had an urban and less exclusive tilt under its previous owner.
Onefinestay, the luxury vacation rental brand now owned by the Exclusive Collective (controlled by AOL co-founder Steve Case), is transitioning management of more than 200 homes in London and Paris to a partner operator and redirecting its portfolio toward leisure destinations in Europe, the Caribbean, and the U.S., a source at the company said.
Onefinestay will retain exclusive management of roughly 40 luxury properties in London, concentrated in neighborhoods like South Kensington and Belgravia. An announcement from the company is expected Wednesday.
On June 3, all other homes in London and Paris will transfer to Veeve, a professional management service for short-term rentals owned by UnderTheDoormat Group, according to the source. Under the new ownership, onefinestay is pulling back on lower-priced vacation rental inventory that lacked consistent ultra-luxury amenities.
Steve Case's Travel BetThe move is the clearest signal yet of how Case
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