Google Names Hotels as Next Vertical for Agentic Shopping
Photo Credit: Google announced that its Universal Commerce Protocol, a fundamental piece of its agentic shopping approach, will expand to hotels "starting soon." Courtesy of Google
Skift Take
Google has been building toward agentic hotel booking in plain sight. Now it's said so out loud.
Google on Tuesday named hotel booking as the next vertical for its Universal Commerce Protocol, publicly committing to extending its agentic commerce infrastructure to travel.
The announcement came via a blog post by Vidhya Srinivasan, vice president and general manager of ads and commerce, alongside a wave of shopping updates at the company's annual I/O developer conference.
UCP, the system that lets AI agents handle purchases inside Google's search and chat interfaces, is expanding "to even more verticals, starting soon with hotel booking and local food delivery," Srinivasan wrote.
