Sweden Turns to Its Flag to Create a Brand New Country Identity
Photo Credit: Sweden unveiled a new branding focused on its flag and country name this week. Sweden.se
Skift Take
The simple symbolism of Sweden's flag matched with a bold color scheme results in a strong new look, especially when compared to its former bleak identity.
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Sweden launched a new country brand this week to combine its various Swedish ministries, agencies, and businesses under a single visual identity.
The n
