What Instagram’s Newest Feature Means for Travel Marketers
Photo Credit: Instagram updated its iOS app and launched a private-messaging feature, Instagram Direct. Instagram
Skift Take
Instagram Direct is a nice new feature, but hardly anything revolutionary. Travel marketers might make some use of it, but it doesn't look like anything that could provide any scale to such attempts.
Instagram today launched a private photo and video-sharing feature, Instagram Direct, that CEO Kevin Systrom likens to the old days of "gathering people around the table and showing photos of your vacation."
Instead of sharing photos and videos with all of your followers, Instagram users can now use Instagram Direct to optionally share photos and videos and converse privately with one person to 15 people at a time.
Instagram Di
