Skift Take
Whether Traxo is the company that ends up bringing personalized hotel recommendations to throngs of travelers or another company does it, this is where online and mobile travel is heading. The airlines are trying to do this, as well.
Traxo, the itinerary management service and loyalty program tracker, began delivering curated and personalized hotel recommendations based on travelers' loyalty status, past bookings, submitted hotel reviews, and a variety of other factors.
A traveler who may have elite status in HiltonHonors and prefers to stay at airport hotels would get different hotel recommendations after conducting a search on the Traxo website than would a traveler who is a casual member of La Quinta Returns who usually stays downtown.
These personalized recommendations are optional, and can be turned off, but if Traxo users want to view them, they'll see three hotels in search results, and can choose to view seven more.
For example, the following are the three recommendations that two different users might view for a C
