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The Upgrade Habits of Hotel Guests That Book Online

Samantha Shankman

Photo Credit: San Francisco is one of the biggest markets for upgrades. Here is the front entrance to the InterContinental San Francisco. Flickr / InterContinental San Francisco

Skift Take

Targeting bookers that are the most likely to upgrade is a cost efficient way for hotels to make sure their most expensive rooms are full without ever blocking the inventory from guests willing to pay full price.

Men taking a vacation are the hotel guests most likely to accept an available upgrade, according to data compiled by upsell technology provider Nor1. When booking a room directly on a hotel's website, Nor1 offers travelers the ability to buy a more expensive room at a discounted rate pending room availability at check-in. If the upgraded roo

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