Skift Global Forum: Starwood’s Chief Brand Officer on Loyalty and Innovation

Starwood isn't the world's biggest hospitality company by market cap -- that's Hilton -- but it is the leader when it comes to combining old-school marketing with modern tools like social media to expand it's reach. It's also not shy about rethinking loyalty programs in ways that compete more with brands like American Express than it does with peers like Marriott and Hyatt. Phil McAveety, EVP and Chief Brand Officer of Starwood Hotels & Resorts Worldwide, will be speaking at the Skift Global Forum about the future of marketing in travel, and Skift recent caught up with him to talk about the brand's complex marketing mix. He oversees the company’s loyalty program, Starwood Preferred Guest, and is responsible for all aspects of marketing for Starwood and its brands, including Westin, Sheraton, W, Le Meridien, The Luxury Collection, Four Points by Sheraton, and others. The Skift Global Forum is sold out.  Sign up for Alerts About Future Events and Daily News Skift: