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Media and PR

Views of Travel-Related YouTube Videos More Than Double in One Year

Samantha Shankman

Photo Credit: Visit Florida has an active presence on YouTube. YouTube

Skift Take

Video is playing an evermore important role in travelers’ planning process, representing a huge opportunity for brands that create high-quality engaging video content.

Travel brands investing significant amounts of money into video content will be happy to hear new statistics released by Google this week. The majority, 67 percent, of travel-related views on YouTube are for branded or professionally released video, according to Google's analysis of all travel content viewed on YouTube in the U.

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