[gallery ids="140215,140207,140217,140213,140212"]
Rumors surrounding new branding initiatives from Etihad have been swirling around the industry and all speculation answered today during a special Etihad reveal via live broadcast from Hamburg.
The big news was the live unveiling of a bold new jewel for the skies, reflected in a yellow diamond livery come to life through a striking faceted graphic on the tail and back of the fuselage, with a neutral cream body.
The new livery is the product of leading brand consultants Landor Associates in partnership with Etihad Airways. It is inspired by traditional Emirati design patterns, the landscapes of the desert and the geometric shapes found in the modern architecture of Abu Dhabi.
As the airline describes it:
"The new design uses a colour palette which reflects the varying hues of the landscape of the UAE, from the darker sands of the Liwa desert to the lighter colours seen in the Northern Emirates. The result of extens
