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Southwest Is Launching Beats Music Service on Its Flights

Jason Clampet photo
Dan Peltier

Photo Credit: Southwest began offering Apple's Beats Music on board its 500 Wi-Fi enabled aircraft today. Flickr / Matteo Paciotti

Skift Take

Southwest is certainly on an upward trajectory and the good times keep on rolling for the airline. The fruits of its labor with the recent rebranding and seeing record profits are now reaching passengers by giving them a brand to use that they already know and love. Let's see what other airlines may follow.

There haven't been many dull moments for Southwest Airlines this fall, given its rebranding, beginning service to Dallas Love Field, and seeing record profits for last quarter. And today Southwest passengers will see another example of the airline's recent success come to fruition: starting Beats Music service on all flights. In a first for an airline and the in-flight entertainment (IFE) industry, Southwest and Global Eagle Entertainment (GEE), the airline's entertai

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