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NYC & Company Expands Neighborhood Campaign to JFK Airport

Samantha Shankman

Photo Credit: New York City's tourism body is bringing its branding to JFK International Airport.  NYC & Company

Skift Take

New York City is taking impressive strides with its latest campaign push. Reaching out to the millions of travelers at JFK Airport is a smart, if not obvious, choice.

[gallery ids="142498,142499,142500"] Six months after taking the helm of New York City's tourism organization NYC & Company, CEO Fred Dixon is rolling out a series of initiatives whose success will help define his influence moving forward. Taylor Swift is spreading her love of the city as the organization's new global ambassador and, building on the

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